The latest edition of Spark at The Park drew a crowd of over 100 professionals from 50+ companies, eager to explore the evolving landscape of public relations (PR). Held at The Park in Forskaren, the event featured expert insights from Oliver Wheeler and Robert Lester of THREESIXTY, setting the stage for an evening of learning, networking, and lively discussions.
The keynote session addressed a critical question: How can businesses prepare, promote, and protect their brand in an era where reputation is everything?
A Visit from Global Brand Experts
When global brand experts visit Hagastaden, you listen—and what a great way to end the week!
On Friday, we had the privilege of welcoming UK-based THREESIXTY—the agency behind the communications strategies of Adidas, Red Bull Racing, Levi’s, and Arsenal FC. Their experience working with some of the world’s most recognized brands provided invaluable insights into the power of strategic PR and crisis management.
Key Takeaways from the PR Session
The speakers emphasized that a well-crafted PR strategy is proactive, not reactive. Among the core lessons shared:
- Define your message before others do. Companies must take control of their narrative to avoid misinterpretation.
- Prepare your team for visibility—and crisis. Whether in the spotlight or facing controversy, employees should be trained to represent the brand effectively.
- Crisis planning is essential. No company is immune to challenges, making preparation key to managing unexpected situations.
Following the keynote, attendees engaged in networking sessions, reinforcing the event’s central theme: Connections matter just as much as content.
“The conversations sparked after the talk were just as valuable as the insights shared on stage,” noted one attendee.
More to Come from Spark at The Park
With the success of this session, The Park continues to build bridges between industry leaders, entrepreneurs, and innovators. Future events promise to deliver more discussions that blend strategic insights with real-world application.
A special thanks to Oliver and Robert from THREESIXTY for their expertise and to all who attended for making it a memorable evening.
Stay tuned for full insights and takeaways from Spark at The Park, including a deeper dive into the keynote presentation.
