Hagastaden’s innovation district was buzzing with energy last Thursday as over 100 attendees gathered at The Park for Spark at The Park, an afternoon packed with insights, pitches, and powerful networking.
Kicking Off with the Power of PR
The event opened with a keynote from Oliver Wheeler (Founder & CEO) and Rob Lester (MD) at THREESIXTY, who shared invaluable insights on leveraging PR to scale businesses internationally. With a career working with global brands like Adidas, Arsenal FC, Coca-Cola, and Red Bull Racing, Oliver and Rob’s key takeaways resonated with the room:
- Know your message before others define it for you
- Train your team to handle the spotlight (or the storm)
- Plan for crises — because they will happen
Their core message? Preparation is everything.
Showcasing Innovation: Company Pitches
Following the keynote, the spotlight shifted to 20 companies from The Park, each delivering a short pitch introducing their work, innovations, and opportunities for collaboration. The diversity of ideas and industries reflected the vibrant ecosystem thriving at The Park.
Building Bridges: Speed Networking & Afterwork
Networking took center stage as attendees engaged in speed networking, sparking new connections and potential partnerships. The conversations continued at Urban Deli, where the evening transitioned into a relaxed afterwork setting, with drinks, discussions, and plans for future collaborations.
A Growing Platform for Collaboration
With a mix of established leaders, startups, and curious minds, Spark at The Park proved to be more than just an event — it was a catalyst for innovation. As we look ahead, the enthusiasm and connections made at Spark will undoubtedly lead to new ideas, partnerships and growth within The Park community.
A huge thank you to our sponsors AWA, THREESIXTY, and Urban Deli for making this event possible!
Stay tuned for more events — the next opportunity to connect, learn, and grow is just around the corner!
