HOYA Consulting is among the companies based in Forskaren, at the heart of Hagastaden. This vibrant innovation hub provides a dynamic environment where research and business intersect, offering them a valuable connection to key industry players. As part of The Park Forskaren, HOYA is embedded in a community of entrepreneurs and scientists pushing the boundaries of life sciences—something we at The Park are proud to support.

A Partner for Companies Developing Advanced Therapies

HOYA Consulting specializes in helping organizations develop advanced therapies, with a particular focus on cell therapy. Their work is centered on guiding clients through critical challenges, minimizing risks, and ensuring smoother project execution.

“We support our clients in preparing their therapies for broader patient access, with a focus on commercialization and tackling business-critical challenges. In addition to expertise in process and analytical development, we also assist with fundraising and company formation—key areas for many of the companies we work with,” says Ajdin Jakupovic, co-founder of HOYA Consulting.

Deeply Rooted in Life Sciences

All of HOYA Consulting’s clients operate in the life science sector, which is the foundation of their work. What makes their role particularly exciting is the diverse range of companies they collaborate with.

“We support organizations conducting cutting-edge research in advanced therapies, developing treatments for conditions such as cancer, genetic disorders, and autoimmune diseases. At the same time, we work with companies that play an essential role in bringing these therapies to patients—contract manufacturers, technology providers, and other stakeholders ensuring that innovation moves from the lab to the clinic,” Ajdin explains.

They also engage with the public sector, which plays a key role in accelerating access to new treatments. This broad scope makes HOYA’s work dynamic and impactful, allowing them to contribute at multiple stages of the life science value chain.

Helping Clients Overcome Key Challenges

With clients spanning a broad range of disciplines and development stages, HOYA Consulting provides practical, hands-on solutions tailored to their needs. One area where they make a significant impact is helping companies qualify raw materials and ensure GMP compliance before entering commercialization.

“We also offer strategic insights in intellectual property, helping clients navigate complex patent landscapes and protect their innovations. Beyond that, we introduce risk-reduction strategies that help prevent costly setbacks in the development process,” Ajdin explains.

From choosing the right starting materials for commercialization to supporting contract negotiations and licensing, HOYA plays an active role in helping companies de-risk their journey. By identifying challenges early, they help clients save time and resources, ultimately strengthening their position for long-term success.

A Global Company with Local Roots

While HOYA Consulting benefits from its presence in Forskaren, its operational model is “virtual by design”, meaning they see the entire world as their market.

“Beyond our office in Hagastaden, we have strong local ties in Sweden. Anna Falk, co-founder, is based in Lund, where she combines her work at HOYA with research at Lund University, and Heather Main works from her farm in Småland. We are also growing our presence in Australia and the US, which allows us to support clients both locally and globally,” Ajdin says.

Opportunities and Challenges in Advanced Therapies

The field of advanced therapies is evolving at an unprecedented pace, creating exciting opportunities—but also complex challenges.

“Companies need to ensure their therapies are scalable, commercially viable, and meet regulatory requirements, all while securing the right funding and partnerships. These are high-stakes challenges that require both strategic insight and technical expertise—areas where we add value to our clients,” Ajdin explains.

Looking Ahead to 2025

HOYA Consulting is gearing up for a year of growth and expansion. A major milestone for the company is that co-founder Heather Main has joined full-time, increasing their ability to support a growing number of clients.

In addition, they are planning to expand both in Sweden and internationally, strengthening their capabilities to meet the growing demand for expertise in advanced therapies.

At The Park Forskaren, we are excited to follow HOYA Consulting’s continued success. With their expertise, international reach, and deep industry knowledge, they are making a meaningful impact in the life science ecosystem—both in Sweden and globally.