Privacy Policy - (2018-05-20)

We at The Park Sweden AB (556833-0590) & The Park Sveavägen AB (559089-6410) - hereinafter referred to as "The Park" work hard to ensure that we maintain a high level of protection in all handling of your personal data. All processing of your personal data is protected in accordance with applicable data legislation. In this privacy policy, we will describe how we handle your personal information. Current policy can always be found here on our website.

If you have any questions about how we handle your personal information or want to exercise any of your rights as stated in the privacy policy, you are welcome to contact The Park. Contact information can be found at the end of the document.

Personal data responsibility

The Park is responsible for the processing of your personal data. The person responsible for personal data is responsible for ensuring that the processing takes place in accordance with current legislation.

What is personal data and when is personal data processed?

A personal data is all kinds of information that can be directly or indirectly attributed to you as an individual is counted as personal data according to the Personal Data Act. Examples of such information are name, company name, address, telephone number, e-mail address, social security number, use of our websites or IP address.

Processing of personal data is everything that happens with the personal data. Examples are collection, registration, sorting, storage, transfer, processing and deletion.

What personal information do we collect about you as a customer and for what purpose?

We at The Park process personal data that you have provided to us for the purpose of processing and administering inquiries from you, any agreements with you, and to provide information and service. This can be, for example, registration for our events that you choose to participate in and newsletters.

Personal data is also processed for statistical purposes for us to see and understand how users use our website and to be able to develop and improve the content. However, all this information is deidentified so we can not find out who you are as a surfer.

We want to inform you that when you use functions on our website that enable you to post information or other material about yourself or your company, then such information may also contain personal information.

The Park collects the following information:


Organization number

Company information

Contact information (eg e-mail and telephone number)

Information about payments made to The Park

History of payments made to The Park

Credit information

Information about purchases made at The Park (eg membership, kiosk dinner or similar)

Alarm log and information about entry & exit in our premises

Print server for checking the number of prints

Conference statistics

Registration for events and seminars

Mail register for sending information

Visitor register for registration of visitors

From what sources do we collect your personal information?

In addition to the information you provide to us, or which we collect from you based on your purchases and use of The Park's services, we may also collect information from a third party. The information we collect in such a case is:
1. Address, organization number and the like from public databases to ensure that we have the correct information.
2. Credit information

Who can we share your personal information with?

In cases where it is necessary for us to be able to offer our services, we share your personal data with companies that are so-called personal data assistants for us. These are companies that process information on our behalf and according to our instructions. We have assistants who help us with eg: IT systems, payment solutions, and marketing.

When your personal data is shared with personal data assistants, it is only for purposes that are compatible with the purposes for which we have collected the information. We audit all our parties and can provide sufficient guarantees regarding security and privacy of personal data.

We also share personal data with companies that are independently responsible for personal data. Companies that offer payment solutions (Klarna), public transport of goods (postal operators) and government agencies are independently responsible for personal data and control how personal data is processed.

Where do we process your personal data?

We always strive for your personal data to be processed within the EU / EEA and all our own IT systems are within the EU / EEA and we never save your personal data longer than is necessary for each purpose, maximum 7 years.

What are your registered rights?

According to the EU Data Protection Regulation (GDPR), you have certain rights regarding the processing of your personal data. We have described what rights you have and what they mean below.

You have the right to know what personal data we process about you and can request a copy. You have the right to object to the processing and request that the processing of personal data be restricted. The treatment that is based on your consent as described above, you also have the right to revoke. You also have the right to have incorrect personal information about you corrected and may in some cases ask us to delete your personal information. You also have the right to receive your personal data in machine-readable form and transfer data to another party responsible for data processing.

You can at any time choose to unsubscribe completely from our newsletters by clicking unsubscribe directly in the email or contacting us. You can when you want to opt out of marketing by following the unsubscribe instructions given in the newsletters or text messages that we have sent to you. If you have questions about this, you are welcome to contact us.

What are cookies and how do we use them?

Some parts of our website use cookies to give you as a visitor access to extra functions such as the ability to save passwords. A cookie is a small text file that the website you are visiting requests to be stored on your computer.

More information about cookies and how to avoid them is available on the Swedish Post and Telecom Agency's website and at

Contact information

The Park Sweden AB

Orgnr: 556833-0590

Hälsingegatan 49

113 31 Stockholm